Product Strategy7yProduct Design7yDesign User Experience7y
Secondary skills
User ResearchInteraction DesignDesign ThinkingGenerative AIMachine Learning
Experience
Product Designer
Apr 2025 – Jan 2026
Conducted continuous behavioral analysis using Hotjar and Clarity to identify friction points in critical betting and casino journeys, generating insights that guided three optimization cycles over eight months. Reduced abandonment in onboarding and KYC processes by 28%, directly impacting the growth of active users (MAU) in the tens of thousands after a complete redesign of the entry journey. Implemented AI-powered personalization solutions to tailor experiences by player profile, resulting in an increase of approximately 18% in the return rate of inactive users and a reduction of about 15% in churn within the first 30 days after activation. Collaborated with Product, Development & Research, and Compliance teams, ensuring design decisions met both regulatory and UX requirements simultaneously.
Designed conversation flows for enterprise customer chatbots (TIM, Vivo, Raízen, Superbid), with project-defined KPIs, including resolution rate, average service time, and conversational CSAT. In a project for the client Raízen, the redesigned flows contributed to more than 15 HR services (such as pay slips and benefits) and retained 72% of calls without human intervention. Worked in a weekly triad with UX, Conversational Intelligence, and Data teams, ensuring continuous evidence-based optimization with biweekly iteration cycles. Contributed to the Vertical UX Design System, standardizing reusable conversational components that accelerated the delivery of new flows to new customers by ~35%.
UxOptimization
UI/UX Designer
Oct 2018 – Jun 2022
Designed and optimized end-to-end flows for the LIGAJOBS platform, contributing to scaling the product to over 30,000 active users.
UI/UX Designer
May 2012 – Dec 2013
Led the design and development of digital marketing products, covering UX/UI, interaction design, and usability improvements.
Interaction DesignDigital MarketingTeam Development
Full Stack Engineer
Jul 2009 – Nov 2010
Delivered web and mobile products in an international and multidisciplinary environment, with CMS solutions (Drupal, Joomla, WordPress).